Risk and Riches in User Data for Facebook

Facebook has recently been facing a widespread problem involving their privacy policies on user data and the way they allow advertising companies to get through to so many Facebook users. Europe has already asked Facebook to alter their privacy policies at least for them. Facebook has always faced this problem, as expected with its 845 million users worldwide, however, Europe is where Facebook faces most of its problems. In the recent contract signed by Facebook at the government data protection agency in Ireland, they promised to change the sight slightly for European users.  They also promised to better explain how user data is used to enhance advertising on the site.  Although countries like Germany disapprove of Facebook's advertising strategies, it is in effect an ingenious tactic on Facebook's part.  Without this ability that advertisers have within Facebook to get across to so many people who have simply hit their "like" button, Facebook would be severely impacted by this change. This new way of advertising and reaching so many potential customers at once, is an invaluable new way to do business and Facebook has provided for this.